Data Cleansing

Databases, contact lists and customer records are the bedrock of any sales and marketing campaign. They can also be a source of great embarrassment if not kept up to date. Sending a letter to an employee of a customer who has left or who has been promoted could indicate that you have not been in touch with your customer often enough.

Outsourcing the updating of these records saves you from being distracted from your fee earning work and helps promote a professional image. Generally if it is left to someone in house it never seems to get done because everything else takes priority. This normally results in it being done last minute, in a panic, and not as thoroughly as it should be.

We can work using your own CRM system if access is granted, or we can work off spreadsheets and databases as required.